Speaker: Xiao Tiaojun, Professor, Doctoral Supervisor (School of Engineering Management, Nanjing University)
Reviewer: He Yong (Southeast University) Li Sijie (Southeast University)
Date: 2:00 pm, Thursday, May 26th, 2022
Tencent Meeting ID: 871-865-768
Abstract:
Individual behavioral preferences, which are the key to an individual's effective decision-making, not only play an important role in their own decision-making, but also affect the decision-making of their partners or competitors. This report presents two specific related topics, which attempts to fuse behavioral decision theory with game theory ideas. Topic 1: study the choice of dual-channel product differentiation strategies from the perspective of consumer free-rider behavior. Topic 2: study market entry prevention strategies from the perspective of managerial optimism. Discuss whether dual-channel product differentiation can inhibit consumers' free-riding behavior and identify the conditions for manufacturers' product differentiation strategy selection. Explore the impact of entrants' optimistic behavior on the equilibrium of all parties in the post-entry game, and the impact on entrants' entry strategies, as well as the impact on the incumbent's pricing strategy (blocking strategy). These studies developed behavioral decision theory.
About Speaker:
Professor Xiao Tiaojun is a professor and doctoral supervisor at the School of Engineering Management of Nanjing University. He received his Ph.D. degree in management from Southeast University in 2001. In 2003, he left Nanjing University as a postdoctoral fellow and stayed at the school to teach until now. He presided over and completed 5 projects of the National Natural Science Foundation of China, including the National Science Foundation for Distinguished Young Scholars, 3 of which were evaluated as "special excellent". As the first completer, he won the second prize of the Ministry of Education's Higher Education Scientific Research Outstanding Achievement Award (Humanities and Social Sciences) (2013), the second prize of the Ministry of Education Natural Science Award (2016), and the second prize of the Jiangsu Province Philosophy and Social Science Outstanding Achievement Award (2020). He was selected or received special government allowances (2016), the second level (2016-2020, 2022-2026) of Jiangsu Province's "333 High-level Talent Training Project" and other honorary or talent programs. He serves on the editorial board of several international journals such as Journal of Industrial and Management Optimization and the domestic journal Operation Research and Management. His main research interests are logistics and supply chain management, game analysis in economics and management, and behavioral decision analysis. He has published more than 70 papers in SCIE/SSCI international journals (online) such as Production and Operations Management, Decision Sciences, IIE Transactions, IEEE Transactions on Engineering Management, etc. He has also published more than 30 papers in Chinese core journals. He has Published three books, including Behavioral Decision Theory: Modeling and Analysis.
翻译：甘若玮
审校：罗娇英
