Speaker: Mark Goh (Professor of Business School/ Asia Pacific Institute of Logistics, National University of Singapore)
Host: Zhang Yulin (Professor of School of Economics and Management, Southeast University)
Time: 16:00-17:00pm, Beijing Time
Date: April 15th (Friday), 2022
Tencent Meeting ID: 288-234-435 (https://meeting.tencent.com/dm/SjqNnOShjw1b)
Attention: Please join the conference with real names to prevent being removed from it.
Abstract:
Digital twinning is fast becoming accepted as a means to extracting the level of complexity of an actual operation without actually incurring the cost of a physical application. In this talk, we will focus on two case studies where digital twinning is applied in a practical and detailed way to show the most effective way to perform a bottleneck analysis and to de-bottleneck operational constraints to ensure smoother implementation of materials flow. In particular, the case studies will dive into how complex service operations of the future need to and can embrace new, disruptive, and innovative technologies, and prudently consider the cost of such technological investments to ensure that the technologies can interface well with human operators, without the high financial commitment. With digital twins, such operations can look to improve their day-to-day operational efficiency and productivity to be able to serve more customers and lift their productivity realistically, without increasing cost and to fully justify the capital investment. For this to happen, there is also a need to appreciate how the current human labor can be integrated seamlessly with Robotic Process Automation (RPA) activities in a service operations setting and to visually show to the operations/logistics decision makers and planners the attendant challenges/ bottlenecks. We thus study a greenfield hospital and an existing hospitality operations in Singapore and provide a digital twin of its future operations with RPA solutions
About speaker:
Mark Goh is a professor of Business School at the National University of Singapore. He is also the director of industry research at the Asia Pacific Institute of Logistics. Mark Goh is an adjunct professor at several international universities. Academically, his research direction includes sustainable operations management, buyer-seller relationships, e-commerce, hotel management and supply chain strategy. He has published more than 300 academic papers on many top international journals including UTD24 and FT50. As a highly cited scholar in the world, he has received over $10 million in research funding. In terms of the combination of industry and academia, he has served as a senior consultant in various departments in Singapore, and has made great contributions to the sustainable development of supply chain management, e-commerce, free trade zones and urban planning management in Singapore and Asia& Pacific. His personal biographies are included in Asia/ Pacific Who’s Who, Who's Who in the World and Outstanding Persons of the 20th Century.
翻译：王宣予
审校：罗娇英
