On May 8th, Mr. CliftonRead, invited by Professor Qiu Bin of School of Economics and Management, gave a lecture regardingAustralia's economy and global winemarketing strategy -- especially about Chinese market-- for international businessmaster students. Mr. CliftonRead is themarketingvice president of Asian region for Australia Wisdom Consulting;he is also themarket experts in the field of strategic planning and sales management.He worked in Yamaha Motor co., LTD., Australia for eleven years.During the lecture, he introduced Australia's economy, the development history and present situation of wine, andthe situation of global market to the students. Based on the above, Mr. CliftonReadfurther analyzed the characteristics and competition situation of Chinese wine market.
On the basis of theoretical knowledge of international management, combined with the actual case, the students have a specific understanding of the Australian economy, the development of wine industry and its market development strategy in China.
