报告题目 | Hitting Net-Zero Without Stopping Flying: Increasing Air Travelers’ Likelihood to Opt-in to Voluntary Carbon Offsetting | |
报告人（单位） | JiangQiqi（Copenhagen Business School） | |
主持人（单位） | 史雅妮（东南大学） | 点评人：周思佳（东南大学） |
时间地点 | 时间：2022年10月17日（周一）下午4点 腾讯会议ID：459-142-734 | |
报告内容摘要 | Voluntary carbon offset (VCO) programs give air travelers opportunities to neutralize their carbon footprint. Despite its potential, few existing studies have explained how to present VCOs that can effectively appeal to the sensibilities of travelers in different conditions. We designed three online experiments with strategies to motivate travelers to opt-in. We found travelers who receive concrete messages that emphasize specific actions are more likely to opt in to VCOs when flying in the near future. In contrast, travelers receiving abstract messages that emphasize general initiatives are more likely to opt-in to VCOs when flying in the distant future. When travelers are allowed to choose their preferred carbon offset method, they are more likely to opt in, especially when they receive concrete messages that indicate specific actions but not general initiatives. These findings contribute to the aviation carbon offset literature and offer useful new insights for airline companies. | |
报告人简介：
Qiqi Jiang is an associate professor in the Department of Digitalization at Copenhagen Business School. He received his Ph.D. in Information Systems from City University of Hong Kong. Dr. Jiang’s research interests include governance of open-source software development, digital economy, and gamification. His work has been published or forthcoming in Journal of Management Information Systems, MIS Quarterly, Journal of the Association for Information Systems, Journal of Strategic Information Systems and other journals. He currently serves as an associate editor of Information & Management. | ||
