报告题目 | Parallel imports of status goods: A strategic analysis of aesthetic design |
报告人（单位） | 张建强（江南大学） |
主持人（单位） | 高星(东南大学) |
在线会议信息 | 9月30日（周五），下午14：00 腾讯会议：874-841-423 |
报告内容摘要 | |
Parallel imports of gray products across markets are a worldwide concern for manufacturers. Extant research has focused on parallel imports of regular goods that do not provide status value. In this paper, we investigate parallel imports of conspicuously consumed status goods. We consider a manufacturer who directly sells a status product to consumers in two markets that value the product differently and a gray marketer that can import the product across markets. Our analysis shows that, though parallel imports decrease a manufacturer's profit from selling regular goods, it can increase their profit from selling status goods. Furthermore, the manufacturer decides whether to use the same or different aesthetic design for products across markets. With the same design, the gray and manufacturer-authorized products look identical, while different designs make them distinguishable, which affects their status value. We find that parallel imports benefit the manufacturer in a broader range of situations under the different-design strategy, whereas the same-design strategy increases the gray marketer's profit. When the two markets are sufficiently similar, the manufacturer uses the same design to induce parallel imports. When the two markets are sufficiently different, the manufacturer uses different designs to either deter parallel imports or improve their profit while competing with the gray marketer. | |
报告人简介 | |
张建强，江南大学教授、博士生导师。江苏省优秀博士学位论文获得者，入选江苏高校“青蓝工程”优秀青年骨干教师，主持承担国家自然科学基金面上和青年项目、教育部人文社科项目、省级及其它项目，学术论文发表在Management Science、Production and Operations Management等国际顶级期刊上。 | |
